CA Access News

July 2008

In this Issue: Feature | Partner Spotlight | Calendar | Welcome New Partners | In the News | Interesting Information


Using Technology to Effectively Communicate Your Message

By Shabbir Imber Safdar, Virilion Inc.

Modern non-profit organizations are moving beyond the tried and true techniques of snail-mail newsletters, in-person seminars and office visits. The widespread use of technology means there are now more avenues available for non-profits to reach their constituents.

Most of the population has either e-mail/Internet access or cell phones capable of receiving text messages. Using the very low-cost tools identified below, non-profits can communicate with their audiences on a regular basis, providing health tips, event updates and fundraising opportunities.


Partner Spotlight

Valley Industry & Commerce Association

The mission of the Valley Industry & Commerce Association (VICA) is to enhance the economic vitality of the greater San Fernando Valley region by advocating for a better business climate and quality of life.

VICA is widely considered one of the most influential business advocacy organizations in Southern California. With its knowledge of the legislative process and economic issues, VICA's access to public officials ensures that the San Fernando Valley's business perspective will be heard in the interest of improving our business climate and quality of life. With input and guidance from its members, VICA maintains a regular presence at all levels of government to effectively represent Valley businesses.

Web site



Maximizing Technology for Non-Profits
Interactive Webinar

Tuesday, July 15, 2008

Modern non-profit organizations are moving beyond the tried and true techniques of snail-mail newsletters, in-person seminars and office visits. The widespread use of technology means there are now more avenues available for non-profits to reach their constituents.

This webinar will discuss how non-profit organizations can use text messaging, e-mail and Web sites to reach almost every member of the community. Many of these methods are inexpensive for both the organization and the receiver. Consider how you can use new technologies to:

  • communicate your message
  • improve fundraising
  • increase membership
  • assist with outreach and advocacy

Guest Speaker: Shabbir Imber Safdar
Founder of Virilion, a ten year old digital public affairs firm that helps non-profits and Fortune 100’s educate, recruit, and activate their supporters using digital media.

Tuesday, July 15, 2008
11:00 - 11:45 a.m

RSVP Online


Once you RSVP, you will receive information on how to log-in to the webinar.

If you are unable to join us from your home or office computer, contact a CPAT team member for information on viewing alternatives.

In Southern California, contact Brandon at 323-466-3445 or

In Northern California, contact Charlotte at 916-658-0144 or

CPAT hopes you can participate in our first ever complimentary interactive webinar.


Asian American Cancer Disparities

Friday, August 1, 2008
Co-hosted by Asian Americans for Community Involvement
2400 Moorepark Dr., Suite 300
San Jose, CA 95128

RSVP to Charlotte at 916-658-0144 or



Check the CPAT Calendar of Events for more information on upcoming partner conferences, seminars, fundraisers, and other activities in your area. If you would like your event listed, please contact Charlotte at


Welcome New Partners

Join Now


In the News

Blogging from the Top
May 15, 2008
Some nonprofits are turning to blogs to help craft their messages and encourage more active participation with their organizations.

Causes on Facebook Raises $2.5 million
May 29, 2008
Social networking site, Facebook, launched a new application aiming to harness users and their network of friends for social good.

Get an E-mail Address, Generate Income
April 15, 2008
Benchmarking study shows what’s working and what’s not working in online fundraising.

Embracing Nonprofit 2.0 in Your Organization
February 18, 2008
With Web 2.0, as with all emerging technologies, there is a fine balance with what to use, what to lose and where to start. What is clear though, is that nonprofits need to embrace these technologies to take themselves to the next level.

Using Technology to Boost Visibility
February 1, 2008
With everybody and their uncle creating videos and posting them onto the wildly popular social media site YouTube, it stands to reason that the majority of the videos simply get lost in the clutter.


Interesting Information

Companies and organizations have found communicating with their communities and constituents relatively easy and inexpensive thanks to the availability of new technology.

  • The Internet is the fastest growing tool of communication ever. It took radio broadcasters 38 years to reach an audience of 50 million, television 13 years, and the Internet just 4 years.
  • There are about 1.2 billion e-mail users worldwide according to a Radicati Group study from October 2007. That means about one in every six people on earth use e-mail.
  • 59 percent of CEOs say they find blogs useful for internal communications.
  • 88 percent of companies who have a blog saw a boost in their search engine rankings within 3 months of the blog’s launch.
  • By December 2007, the total number of mobile phone subscriptions in the United States had reached 255.4 million, or nearly 75 percent of the population.

Information available at:
The United Nations
Radicati Group
CTIA, The Wireless Association


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Supported by America's Pharmaceutical Research Companies


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